A New Jersey-based company that gives TikTok influencers fancy pads for viral videos went public this week, according to a report on Friday.
West of Hudson Group – whose poolside clubhouse in Beverly Hills is often flaunted by stars in the social media app – began selling shares, according to the US stock exchange New York Times.
Real estate company Montclair operates a network of luxury villas where popular influencers, like Daisy Keech, live in exchange for a percentage of the revenue from videos filmed in the sprawling homes, the newspaper reported.
The company was bought out this week by Las Vegas-based public company Tongji Healthcare Group and renamed Clubhouse Media Group, the newspaper reported. It is now listed as a penny stock.
The IPO could be part of a bigger trend that centers on dozens of influencer houses that have popped up in Los Angeles over the past year. Many of the companies offering the homes are looking for new business models, the paper reported.
West of Hudson Properties did not immediately return a request for comment.