TV breaks are the new coffee breaks.
Some Americans watch more television during their workdays after the coronavirus forced them to settle in their home offices, a new poll shows.
The time that professionals spend in front of their television during the weekday hours from 9 a.m. to 4 p.m. Research firm Nielsen found that in October it was up an average of 21 percent, or 26 minutes a day, year over year, compared to the pandemic boom in remote working.
This means that one-time office workers have their sets turned on two hours and 10 minutes longer than a year ago during the typical work week. The poll released on Tuesday says. This includes the time you spend watching live and delayed TV shows, streaming videos, and playing video game consoles.
“After nine months in a pandemic, the day has become a second prime time for all television consumption for many ex-office workers and managers,” said Nielsen.
The company said its research also shows that television has become a “work companion” for many consumers – 65 percent of respondents polled earlier this year said they watched shows or streamed videos during breaks, and about half said they had their screens actively turned on at Work.
You should also be aware of the economic differences between viewers – nonprofessional workers and the unemployed have significantly decreased their daytime TV usage despite the increase in professionals who normally live in higher-income households, says Nielsen.
Nielsen researchers say advertisers and networks should be aware of the shift in two ways. For one, they should think about making adjustments to reach consumers during the times when the company says they are most engaged in television.
The children also saw more viewers during the day, according to Nielsen, as many attended school from a distance during the pandemic. Total TV usage between 9 a.m. and 4 p.m. The survey found that the number of 12 to 17 year olds rose by 41 percent and that of 6 to 11 year olds by 56 percent in October.