A New Yorker says he and other consumers have been tricked into believing Tecate beer is Mexican when it is actually made by Dutch company Heineken in Holland, new court records show.
Miguel Schelmetty says that the beer disguises itself as Mexican, “through the brand name, the traditional Mesoamerican script, the mythical Aztec eagle emblazoned on the product, and the statements” Original “and” Cerveza “on the label, according to his Manhattan Federal lawsuit from Friday.
The Tecate website also says “Hecha En Tecata Baja California Mexico” and “Born and Brewed in the Country We Are proud to share our name with: Tecate,” says the suit.
In the meantime, the company only discloses its true origins “in small letters on the back of the boxes in the lower left corner with the words“ Product from Holland ”and“ Brewed and canned by HBBV Amsterdam, Holland… Imported by Cervezas Mexicanas, White ”Plains , NY, ”notes the court.
Schelmetty claims this is a deceptive advertisement.
And if Schelmetty and other consumers had known that Tecate is actually made in Holland, “they would not have bought the product or would have paid less for it,” said the court records.
Tecate sells “a premium” for a pack of 12 for around $ 11.99 – which is “higher than the price of the product unless it’s misleading,” claims the suit.
“The defendant sold more of the product at higher prices than would have been the case without this malpractice, resulting in additional profits at the expense of consumers,” the court documents said.
Schelmetty asks a judge to allow the action to be filed as a class action so that other consumers can also claim damages. He is suing for unspecified damages.
Heineken did not immediately return a request for comment.