NBA star Stephen Curry and his production company Unanimous Media have signed a comprehensive talent deal with Comcast and NBCUniversal, the companies said on Tuesday.
The multi-year contract will be billed by NBCUniversal, a Comcast-owned company, as its first “global talent partnership”. The deal encompasses a variety of first-look development opportunities across Comcast’s portfolio, including Universal Studios Group for scripted and unscripted television projects, DreamWorks Animation for children and family content, and creative and on-camera contributions at NBC Sports.
It also includes opportunities at NBC News Studios, MSNBC and CNBC, Universal Parks and Resorts, and Comcast’s Xfinity brand.
Financial terms of the deal were not named, however by type, it is rated “in the high eight-digit range with a potential upside from charging for green-lit content”.
NBCU declined to comment on the transaction size.
As part of the agreement, Curry will also work with the network for on-camera opportunities that will appear on many NBCU platforms, including streaming service Peacock. The Golden State Warriors Guard will also help restart a redesigned, iconic NBCU campaign, “The More You Know”.
“While Stephen is a world class athlete, his brand and mission go way beyond that
Basketball court. The reach of Comcast NBCUniversal’s diverse portfolio will enable us to
work together and support the goals and ambitions of Stephen and Unanimous
compelling, impactful content for a global audience, ”said Jimmy Horowitz, Vice
Chairman of NBCUniversal Business Affairs and Operations.
Curry founded Unanimous with producer and director Erick Peyton with the aim of making TV, film and digital series that highlight different voices and focus on family,
Sports and beliefs.
The company’s work includes ABC’s “Holey Moley,” a mini-golf show featuring the NBA star, as well as an upcoming animated revival of Norman Lear’s “Good Times” for Netflix and a 10-part series for Audible entitled “The greatest sports story that has never been told.”
“At Unanimous, our goal has always been to create content that is not only fun, but also uplifting and inspiring,” said Curry. “It’s amazing to imagine all the different ways we can bring this vision to life by incorporating all of the amazing assets across the Comcast NBCUniversal portfolio that play a role in all areas of media and entertainment.”
Aside from the unanimous deal, Comcast told NBCUniversal that it had developed a “symphonic cross-portfolio approach” of entertainment content deals with talents like Meghan Trainor and Miley Cyrus, Seth MacFarlane and Justin Lin.