Amazon reportedly grossed more than $ 10 billion on the two-day Prime Day sale this week.
According to a report by Digital Commerce 360, the record number corresponds to an increase of 45.2 percent compared to last year’s Prime Day in July.
The Amazon Prime Day Sales were delayed by several months due to the pandemic, which put pressure on Amazon’s logistics and ability to ship essential products, let alone non-essential goods, to consumers.
Even so, Wednesday and Thursday sales of $ 10.4 billion may not have surpassed Amazon’s Black Friday and Cyber Monday sales as it has seen in recent years, given that it is in close proximity to the holiday season.
“Amazon’s press release highlighted one that discussed findings that may indicate that it was not as successful as previous events,” the report said. “This year, Amazon didn’t mention that sales were higher than on Black Friday and Cyber Monday 2019.”
Still, Prime Day was a winner for the company’s third-party vendors in the company’s marketplace, which reported $ 3.5 billion in revenue, up 60 percent year over year.
According to Digital Commerce 360, third-party sales on Prime Day rose from 32 percent in 2019 to 35 percent of Amazon’s sales.
This year, Amazon did more to promote the small businesses in its marketplace and fund a program that gave Prime members $ 10 to buy a product during Prime Day if they were from September 28th through Spent at least $ 10 on items sold by marketplace sellers Oct. 12, according to Amazon, the promotion generated $ 900 million in market revenue.
Amazon announced another sales driver on Friday – Holiday Dash Deals – as part of a comprehensive effort by all retailers to encourage shoppers to do their Christmas purchases earlier this year to avoid a possible supply crisis due to the pandemic.
Customers receive daily discounts – from 20 to 50 percent on selected items – that expire within 24 hours.